I’m certainly not the first person to stop and consider this. ‘Monroe’s Legacy Is Making A Fortune, But For Whom?’ is an article written in 2012 by ELizabeth Blair for NPR that ignited the fire around the ethics of posthumous resurrection and strategic litigation of the identities of deceased celebrities. The article identifying that most poignantly in the case of Marilyn Monroe, there is disturbing sensibility between her life before her untimely death and that which she endures after her resurrection as a brand.

But She is not the only one either, beyond Marilyn Monroe, we observe the same happening with Jean-Michele-Basquiat and Keith Haring.

CMG & ABG massive agencies devoted to the posthumous resurrection of what America calls ‘the right to publicity’ - an individual’s right to control how their identity is used, particualry in media,

Hauntology as a result of the deceased not being allowed to be deceased - hazed with ‘enchantment’.

Being kept awake whilst exhausted, slavery, sweatshop, minimum / no wage. All about stake holders.

Futurama - Napster episode - uncovering Napster as a trafficking company of identities and distributing downloads of deceased celebrities to consumers seeking customise sex robots with their identity

What’s the problem? - Posthumous revival by total strangers who suddenly decided to create a legal body depicting you and deciding how best to sell your identity after you’ve died. Also, immortality through branding - hauntology at its most haunty and a great way to repress culture moving forwards by upholding past successes - perpetuating nostalgia. Get over it, it was not better in your day.